Hey Harper approached TIG with one of their first big creatively driven campaigns: Animal Mania. I joined the team to create 3D assets that assist in bring the brand’s latest animal-inspired jewellery collection to life through a bold, visually rich concept.
Hey Harper: Animal Mania
Creative Director:
Art Director:
Kate Woodland
Brand Designer:
Dale Blackwood
3D Modelling & Animation:
2D Animation:
Oliver Lister
Illustration:
Warren Bluck & Dale Blackwood
Photographer:
Danny Land
Lighting:
Hristo Hristov
3D Modelling & Texturing
The campaign was built around handcrafted paper worlds inspired by children’s pop-up books. Together, the team designed five immersive sets—Flower Wall, Cowboy Sunset, Rolling Hills, Llama Land, and The Sardine Tin—each blending playful imagination with a refined, sophisticated edge. The sets were built by hand and shot in-studio, giving the campaign a tactile, storybook quality. My role was to faithfully recreate these scenes in 3D, matching textures and lighting as closely as possible so the digital shots felt like a seamless extension of the real builds.
This project pushed me to really hone my eye for detail—making sure the digital builds blended seamlessly with handcrafted sets.
Animals on Vacay
I was also invited back to create 3D assets for the Animals on Vacay campaign, a separate launch showcasing a new range of animal-inspired jewellery. This time, the concept had a playful vacation and retro vibe. My role was to recreate the poolside setting and backdrop for the close-up product shots, which were later used across social media ads.
Even on a smaller project like this, it was a good chance to apply a keen eye for detail – making sure the 3D environments felt polished, cohesive, and true to the campaign’s real world style.
