These powerful narratives shed light on the gradual and often overlooked onset of conditions such as Alzheimer’s disease, schizophrenia, major depressive disorder, and other mental health challenges. The films illustrate how early symptoms can manifest in subtle, everyday moments – like struggling to spell a simple word or becoming disoriented in a familiar place.

Our design approach placed emphasis on capturing these pivotal moments with clarity and empathy. By using Akrivia’s primary brand colour to draw focus, combined with a scrapbook-inspired animation style and a grayscale palette, we were able to evoke a memory-like atmosphere that felt both personal and authentic.

I started by sketching out storyboards to map the flow of each journey and highlight the key moments we wanted to focus on. From there, I created the final assets for every scene. The films pulled together thousands of stock and photoshoot images, which meant a lot of cutting, colour-grading, and prepping.  I built a custom Photoshop action script to do the heavy lifting – automatically cutting out subjects, applying Akrivia’s brand colours, and exporting everything as ready-to-use PNGs.